Usually, mobile devices are utilized to stay connected with each other. However, in recent days, mobile devices are increasingly used for varied reasons like promotion and marketing exercises that propagate information to the general public about a new product, a social event, and such similar activities.

Of late, the e-learning sector has comprehended the significance of mobile marketing. Intense competition has fired up among educational institutions to attract a significant portion of students using cell phones (Smartphone and so on). Educators can use these mobile devices to quickly send online ads as well as share learning materials with the target audience.

Mobile learning provides a competitive edge to the students so that they can stay updated about their subjects and welcome the new mode of education. Mobile learning technology allows you to learn while on the move. Therefore, one can say that it is a step forward from desktop learning or computer-based learning. Mobile phones are like our alter ego without whom we are in danger of losing our lifestyle and identity. Mobile learning has indeed modernized and transformed the way education is imparted and received.

Educational organizations use mobile phones or smartphones to promote and market their classes to millions of potential students. Through some highly advanced cell phone applications and plug-ins, they send text messages, emails, and relevant links on mobile phones of their target audience. This process helps in generating interest in the product on offer whereby some prospective students convert into full-time students through these marketing campaigns. Often, teachers send their class registration link to allow people to complete the registration process instantly.

Students, on the other hand, use mobile devices to stay in touch with their teachers and school administrators. They can call up their teacher, ask questions regarding a class or course, and instantly receive feedback at the end of a test or upon a project completion. These hand-held devices allow one to view and access course content with utmost convenience. It gives the learner a platform to study and experience technology with immense flexibility. Mobile learning can support multiple languages, animations, graphics, and videos, which in turn lead to better management of information and transfer of materials on the go.

Features and benefits of mobile learning

Access to study materials round-the-clock,

Highly interactive

Increases class attendance level

No time or location constraint

Instant delivery of class-related information

A significant penetration of mobile devices like Tablets and Smartphones, tablets and iPhones has instigated this dynamically innovative learning style. Popular mobile learning operating systems such as Symbian, Android, Windows, etc., can optimize any educational content for running on low bandwidth. Through such hand-held mobile devices, schools can save distribution costs by just transferring all course materials directly to the students’ mobiles.